About the brand
Dollitta is a Berlin-based brand founded in 2024. The name originates from “Doll” and “Lollitta,” my long-standing personal Instagram identity.
I repurpose, I reinvent.
Second-hand has always been a passion of mine, ever since I was young. As a true Eastern European, I have always been (and still am) obsessed with flea markets, where hidden treasures can be found. Fast fashion has never excited me in the same way.
If you ask me what my personal heaven is, it is definitely Hungarian flea markets. The adrenaline I feel when searching through dirt and chaos, hoping to discover something unique, is my true joy.
Driven by my passion for second-hand, vintage, and unique finds, I always knew where to go to source valuable materials, and I became increasingly aware of how much leather waste ends up in these markets (and other secret places), often overlooked, stepped over, or eventually sent to landfill.
The heaviness is intentional.
My inspiration comes from my hometown, where at the age of 15 I entered the underground subculture. The city was deeply rooted in an underground energy.
Those were the best and most defining years of my life. Through my products, I revive the atmosphere and visual language that surrounded me back then.
The all-black outfits, the heavy chains, the even heavier studded leather jackets, and steel-toe boots were not just an aesthetic back then, they often came with what was, most likely, a heavy heart.